Patricia H.
Picquet

Patricia Picquet is a seasoned marketing and business development professional with over 28 years of experience and has been a key part of Smith Debnam since 2014. With a deep understanding of the professional services industry, Patricia leads the firm’s marketing efforts while playing an integral role in driving business development across all practice areas.

As Director of Marketing, Patricia oversees the firm’s strategic marketing initiatives, including brand management, public relations, digital marketing, and client relationship-building. Her strong leadership and business development expertise help shape the firm’s overall marketing strategy, ensuring it aligns with the firm’s goals and addresses the evolving needs of clients.

One of Patricia’s standout contributions is her leadership of the firm’s Business Development coaching program. She works directly with individual attorneys to help them develop tailored 90-day action plans, empowering them to meet their marketing and business development objectives. This hands-on coaching is a critical part of how Patricia ensures that each attorney is equipped to expand their client base, increase visibility, and grow their practice.

With a track record in professional services spanning industries such as financial services, healthcare, technology, and manufacturing, Patricia brings a wealth of experience in identifying business opportunities, developing strategic marketing campaigns, and driving new business. Her ability to manage complex projects and foster strong client relationships has been a key driver of the firm’s success.

Patricia is also dedicated to promoting diversity and inclusion within the firm. Her work with the Diversity and Inclusion Committee reflects her personal and professional commitment to creating an inclusive workplace that values diverse perspectives.

Recognized for her achievements, Patricia received the Triangle Business Journal’s Women in Business Award in 2011. She is an active member of the Legal Marketing Association, Association of Legal Administrators, and the International Society of Primerus Law Firms, where she remains at the forefront of trends in marketing and business development within the professional services sector.

With a strategic vision, expert knowledge of business development, and a passion for mentoring others, Patricia continues to play a pivotal role in Smith Debnam’s ongoing growth and success.